"What I Call It" single has obtained the Hip Hop industry's' attention for the Pittsburg rapper, Lua'Proc. The official music video was directed by ANTUK and released on February 1st. The "What I Call It" music video can be compared in many ways to the "Lean" music video. For one, Lua'Proc's energetic delivery that captivates his viewers' attention. 

Luaproc.com

The "Lean" music video was released on January 29th as an explicit rendition featuring Simmie Green and directed by The HD Boys; both rappers expresses themselves fluently and vividly. The back to back releases made a huge impact on Lua'Proc's career; considering the rapid growth of his fanbase and the tremendous feedback on his Youtube channel. 

Things are definitely looking up for the ambitious, Pittsburg rapper. He has been featured on some of the most relevant Hip Hop Magazines, Blogs and Websites such as: YoRaps.com, Inflexwetrust.com, GetYourBuzzUp.com, Coast2CoastMixtapes.com, TheHypeMagazine.com, UrbanBuzzFactor.com, & Soul2SoulMusicVibe.com. To wrap up 2013, Lua'Proc was featured in XXL Magazine, yearend review, which endorsed Lil Wayne on the front cover. 

Dedicated fans and well-wishers may keep in the loop with Lua'Proc's most recent & upcoming releases via his official website www.luaproc.com Media outlets may access Lua' Proc's press kit directly from the website, and Hip Hop supporters may prepare themselves to be entertained. The website features Lua'Proc's music, videos and photos. Some photos even showcase females flaunting their assets around the boss man himself, Lua'Proc. Lua'Proc has been busy working on his upcoming projects and he urges the Hip Hop nation to look out for his debut single "Money" featuring, former Pretty Ricky group member: Emanuel DeAnda. Be sure to check out Lua'Proc's two recent music videos titled "What I Call It" & "Lean" featuring Simmie Green: 

What I call it music video: http://www.youtube.com/watch?v=YTFbqRuPpNM 

Lean music video ft. Simmie Green: http://www.youtube.com/watch?v=O0kyA83P49I