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Strong Pound Increases Demand for European Holidays

21 August, 2014: Recent news articles bringing notice to the fact that European holidays are becoming cheaper than staying home are expected to have a knock on effect for family travel insurance, according to industry experts - promising to make these trips even more inviting.

The Effect of a Strong Pound

Over the past 12 months, the effect of the strong pound, combined with fierce competition from many European resorts, has driven down the average price of a family holiday in Europe. Although some destinations have continued to increase prices, places like Crete and Sunny Beach in Bulgaria are cashing in by offering seriously reduced packages.

With many locations in Europe coming in at up to one third cheaper than UK-based holidays, it is becoming an increasingly attractive option for cash-strapped families looking for a bargain. With hundreds of ideal locations to choose from, many of the old favourites are enjoying a revival, while new ones are also coming to the attention of holidaymakers. Some of the most cost effective destinations include: Sunny Beach, Bulgaria; Crete in Greece; Marmaris in Turkey; and the Costa del Sol also in Spain.

Family travel insurance experts claim that this increased interest in European destinations has, in turn, provided a boost to the insurance industry, with more demand than ever from families for comprehensive European coverage. Another indication of the positive effect of the strong pound is the amount of multi-trip family travel insurance policies has increased alongside the total numbers – meaning that families are embarking on more than the traditional "one holiday per year."

When planning a family holiday it's clear that cost is a major factor for UK citizens considering where to go. The ability to stretch their pound further, while enjoying the sun, sea, culture and adventure that a trip to Europe can offer, appears to be far more important to the average UK punter than keeping their hard earned money in the country.

About Insuremore:

Insuremore provide a range of low-cost travel insurance policies for the B2C market, including single-trip, multi-trip and family insurance. Contact them at http://insuremore.co.uk/

For Media Contact:
Journeys Travel Insurance
Axiom House, The Centre
Feltham
Middlesex
TW13 4AU
844 567 8238

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