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Social media platforms are being more important than business websites – says optifon.com

10, October 2014: Social media services are becoming popular as days go by. And because of this, lots and lots of entrepreneurs are switching to these services than making their own website. But are they more important to firms than websites?

Social Media vs. Website 

Small businesses do not only use social media to promote their products and services. Even big recruitment advertising agencies use these services to increase their online presence. One of the agencies that have made a big switch is the andSome. According to the agency’s co-founder Mark Rice, this switch made a big statement to the firm. The switch has gathered 2,000 followers on Twitter and more than 200 likes on Facebook. But does SMM only work for certain industries? 

Creating a blog on WordPress, Tumblr or any other blog site is very cheap. You don’t need to spend much just to create an online presence. But you still need to have some investment for you to pay for the additional features that blog sites have. 

But with social media services, you don’t have to pay for anything as they are for free. You just need to create an account or a page for you to promote your business online. You also don’t need to watch over your page for the whole day just to see if there is an improvement with your page. 

But this type of marketing strategy isn’t enough for some industries. If you are in an e-commerce industry, then you should create your own website to post the products you are selling. 

Julie Hawker, the chief executive of Cosmic, says that it is important to consider the return on time invested. She also says that there are certain businesses that become popular because of social media, while there are industries that need to create websites for their business. 

Which Is More Important? 

Websites and social media have their own importance. They both increase your sales as well as your online presence. They also need time and hard work in order to increase your visibility. If you don’t put your 100% effort for your marketing plan, then these strategies will be useless. 

But you need to think about the type of business that you have before you use such tools. As stated earlier, not every business can use social media as their promotional tool. You need to think carefully whether the SME strategy will help you increase your sales. 

About optifon.com: 

optifon.com is a website which updates itself with multiple instagram related tips and techniques every month. Optifon is updated on biweekly basis.

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