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Young entrepreneurs brings Twitter offline with microblogging t-shirts!

SYDNEY, NSW, August 18, 2009 – Yanture, a Young Achievement Australia (YAA) company, introduces unique customizable t-shirts to bring Twitter and Facebook status updates to the streets by attempting to capture the microblogging generation.

Introducing a t-shirt design with Velcro strips and lettering for changing the expressions on the t-shirts, Yanture sets a new trend for fashion while promoting love and diversity to the world with its first “I heart [ ]” range of t-shirts.

The Managing Director of Yanture, Matthew Leung stated, “our concept originated from expressing your love towards a certain city, like the popular I heart NY design, but we wanted to be different. With our market research, we found that our target market buys t-shirts that are unique and stylish; and we’d like to think that we bring just that.”

The Yanture website, www.yanture.com, which has launched earlier this month invites customers to upload their microblogging messages online via photos. The site also includes helpful tips on how to care for the t-shirts, and is equipped with an online store, which is currently offering 10% discount to all pre-orders to microbloggers around Australia.

For additional information on the news that is the subject of this release, contact Angela Catalan or visit www.yanture.com.

About Yanture
Yanture is a newly established company operating under the Young Achievement Australia (YAA) program, sponsored by Accenture Australia. Yanture aims to deliver unique and innovative t-shirts to express and promote love and diversity around the world.

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Visit the publisher's website: http://www.yanture.com

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