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ALLIBABY INTIMATES & APPAREL, LLC. LAUNCHES WOMEN’S ONLINE LINGERIE BOUTIQUE AND FASHION SHOWCASE THROUGH A NEW WAVE OF EXPERIENTIAL MARKETING

Established in Miami Beach, Florida, Allibaby Intimates & Apparel, LLC. is an online retailer of women's fine lingerie and apparel. Founded by Marsha Roseman and Allison Seriani, the company was created out of passion for creative design, pop culture and all things entertainment and fashion. Going beyond clothing, Allibaby Intimates appeals to young women by creating a lifestyle brand that encompasses the spirit of confidence in wearing sexy and elegant lingerie ranging from bustiers, corsets, loungewear, negligees, teddies, costumes and more. The company carries an array of lingerie styles for every woman's body type from petite to plus sizes. With a meticulous eye of the brands carried, Allibaby Intimates & Apparel strives to provide women with the very best lingerie brands unmatched to any other retailer of its kind. Women can shop for intimate clothing with complete privacy and have items delivered next day.

Allibaby’s consumer outreach is predominantly event marketing in various venues in the South Florida market through experiential marketing. Relativity a new way of increasing brand awareness, experiential marketing involves creating an emotional connection with a brand or idea. Allibaby has taken experiential marketing to a new level by continuously producing events where consumers can indulge in entertainment, receive complimentary gifts, and network with like-minded people that share similar interests. The company recently produced a fashion show in West Palm Beach by partnering with a local charity and garnering celebrity appearances. “We want to engage our consumers in more ways than just the sale, we want to invite them to be a part of our fashion shows and enjoy a good time. This is part of our lifestyle branding for young women.” says co-founder Seriani. Like any company, the main goal is to profit, but Allibaby Intimates & Apparel thinks differently. “Our main concern is to get our name out and give potential consumers the best deals and affordable lingerie brands for every woman’s body type, even if that means incurring shipping costs and decreasing the retail price. Profit will come later, but we are more concerned with our partnerships to create brand awareness and establish our website as one of the top lingerie retailers on the worldwide web.”

Allibaby Intimates & Apparel is currently planning one of the biggest fall fashion events which will take place in October 2009 at one of Miami Beach’s most exclusive venues. A fashion show component will feature local models in several brands of clothing and apparel carried on www.allibabyintimates.com.

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