Scheme brings professional marketing services within reach of small and medium businesses

A Dorset company is introducing a range of realistically priced packages designed to allow small businesses access to professional marketing and communications assistance. This could be for major projects or simply a five minute phone or email query.

The “Marketing Made Simple” packages from Lware Limited (Communications) provide the client with “credits” which are redeemable against whatever mix of services they require.

The company states “Many smaller businesses are wary of being ’sucked in’ by traditional agencies, fearing excessive costs, so they adopt a DIY approach. The result – some awful first impressions are formed when bad spelling or grammar or an appalling page layout is encountered. Our service can prevent such errors, at a tiny cost, in just a few minutes.

Lware aims to provide a ‘one stop shop’ offering unrivalled value for money, addressing tasks of all sizes, from a five minute query right up to major projects, helping clients make that all important great first impression.”

Packages start from under £20 per week and provide a number of credits appropriate to the business concerned. Details can be found on the company’s web site www.lware.co.uk

Background information

Lware Ltd is in its third year of trading but has experience of marketing within both large and small organisations dating back to the 1980s. Staff within the company have experience in such diverse areas as

• Press officer for an international telecommunications company
• Speech writer for the CEO of one of Britain’s largest companies
• Exhibitions Manager for a major multinational defence contractor
• Technical article author published on both sides of the Atlantic
• Script writer for radio advertisements
• Running a corporate entertainment agency
• Experience of working within both the software and retail industries

This diversity of experience means the company is able to understand the needs and difficulties faced by many types of business, from first hand experience.

The basic “Marketing Made Simple” package (at under £20 per week) could be used to purchase (for example) all of the following services in any quarter:
• 1 “standard” press release along with local submission, plus
• Copywriting a double sided sales leaflet / datasheet, plus
• 4 pages of A4 proof reading, plus
• 2 email queries, plus
• 2 telephone queries