For further information contact Emma Fletcher on [email protected] or 0300 900 1000.

17/08/09

‘There are not enough hours in the day’ has always been a mantra of busy professionals. But now the launch of a new company is giving Londoners back the extra hours that they need so that their free time can become their own again.

My Lifestyle PA Limited is a new Lifestyle Management company based in London, but with the ability to help clients with their requirements all over the UK & abroad. My Lifestyle PA offers a huge range of services to their clients, ranging from booking a holiday, sorting out clients’ home filing systems, to viewing flats on their behalf and finding hard to source items. The company, which has already attracted interest from busy clients, especially in the banking sector, is the brainchild of Emma Fletcher, formally of Odey Asset Management in London who set up the company in 2009. Emma spent almost 5 years at Mayfair's Odey Asset Management, organising everything from corporate golf trips to Christmas parties, and found that she was regularly being asked by her colleagues to help run their personal lives for them.

Emma comments “on top of the work that I was doing through my role at Odey, I was also increasingly being asked lots of favours to organise the private lives of the people I was working with. Busy hedge fund managers and traders started to ask me to plan their holidays, find venues for their birthday parties, and to organise special weekends away for their wives or girlfriends. I absolutely love planning and organising and so I was happy to help. It also highlighted to me that there are so many time-poor people in busy jobs in London who would benefit hugely from their own Private PA, on call 24/7. The idea of My Lifestyle PA was then born!”

“The concept behind My Lifestyle PA means that people can use our services whenever they need us, there are no membership fees, so they simply pay for the hours they use. It couldn’t be simpler. A client can use us for an hour one week and then 10 hours the next; we are completely flexible. I’m really aware that a service which is there to smooth out your life and help you relax should not be causing extra stress worrying about membership fees and complicated packages which some of our competitors seem to forget. It should be simple, and that’s how we work. You pay for the time you need us for, and nothing more.”

“Our main ethos is to offer a personal service based on clients individual needs. Being a small company we can really get to know our clients, and therefore build a trusting relationship. A lot of what we do is based on trust...people need to trust you if they are handing over the keys to their home or letting you take control of their special holiday!”

My Lifestyle PA Limited launched in August 2009. Clients can either pay an ad hoc hourly rate of £45, or can buy blocks of hours (valid for a year) for a discounted rate of either £40 per hour, or £35 per hour. Visit www.mylifestylepa.com or call 0300 900 1000 to learn more.

--ENDS--

For further information contact Emma Fletcher, Director of My Lifestyle PA on 0300 900 1000 or 07810 860 585, or email [email protected]. My Lifestyle PA Limited, Edinburgh House, 19 Nassau Street, London W1W 7AF.

Emma Fletcher - Director - My Lifestyle PA Limited - Edinburgh House - 19 Nassau Street - London - W1W 7AF
Telephone: +44(0)300 900 1000 - Mobile: +44(0)7810 860 585

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