About the Post

Author Information

Newby Teas adds hospitality sector to business expansion in UAE

Since its entry into the Middle East in 2007, Newby Teas of London has built a strong and focused retail network and is now geared to focus on its business expansion by tapping the its larger hotel, restaurant and café segment in the UAE.

With over 150 variants, Newby teas are the perfect solution for those looking to tap into the lucrative premium out of home tea market. The rigorous selection process and a commitment to only blending teas produced during the prime growing season ensures that no cup is ever less than perfect.

Amal Prasad, CEO, for Middle East, said: “Having made tremendous inroads into the consumer sector and built a strong and focused retail sales network, we can now confidently focus our efforts on the hotel, restaurant and café segment.”

“Newby is continuously looking at ways to ensure that tea is presented to the end user in the best possible way. Freshness of the dry product and the correct serving method is absolutely central to achieving this, which is why we will work closely with all our hospitality customers to ensure they get the best out of our teas, making it possible for them to maximize revenue.” he further added.

The premium tea range include nine that have received Fine Food Guild UK`s award at the 2008 Great Taste Awards. The teas are served in some of the UK’s finest hotels and restaurants and the company plans to do the same in the UAE

Through a rigorous process of sampling, tasting and selection from only the prime growing seasons, Newby chooses the finest teas and tisanes and only buys the first and second flush teas. The company’s dedication to excellence ensures that the Newby Teas of London name is stamped on only the best, while the stringent quality control systems guarantees the highest quality products.

Simultaneously, the state-of-the-art tea packaging and research facility in Kolkata, India, has reduced the time gap from when teas are plucked to when they are packaged, thus preserving the character and quality of Newby Teas of London variants.

Unlike many other catering packaging, Newby’s out of home range packaging offers clear information to assist hotel staff with preparation and brewing. Especially useful when staff need to serve some of the more specialist blends that are currently very popular. The innovative packaging also helps reduce wastage by ensuring teas served remain fresher for longer.

Newby’s range includes traditional black and green teas with over 150 variants including tisanes, florals, fruit teas, etc from across the world. Distributed exclusively by Geralt ME LLC in the UAE, exclusive distributors of Newby Teas of London in the UAE, the Middle East operations are headquartered in Dubai and add to the European, Eastern European and Asian networks.

- Ends -

Email: michelle@oakconsulting.biz

Note to Editors:

Newby is a London based tea company founded by a family with three generations of experience within the tea industry.

The selection of superior quality tea is an exacting task and an art; one that Newby believes the company excels in. Variations in climate, soil, plucking and processing makes every tea unique. Buying only at the prime season, Newby’s tasters evaluate thousands of cups to find those few which stand out in every aspect and to exceed the expectations of even the most discerning tea drinker: excellent leaf appearance, fragrance in the infusion, brightness in the cup with body and flavour.

Newby’s wide range consists of traditional black, green and flavoured teas (including English Breakfast, Green Sencha and Earl Grey0, herbals and fruit infusions (including Peppermint, Chamomile and Rosehip & Hibiscus) and a selection of Rooibos infusions (including Rooibos & Saffron). In addition to the comprehensive selection of traditional teas and infusions, Newby offers intriguing and exotic blends such as, Cinnamon and Cranberry flavoured black teas, as well as a growing selection of traditional Chinese green, black, oolang and white teas.

Comments are closed.