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Consumers in the UAE and Qatar will find the Italian “Autentica Trattoria” potato chips and Bruschetti ‘simply irresistible’

Dubai:
With a rapidly increasing demand for premium, healthier and tastier potato chips , Federal Foods LLC the marketing company and nationwide distributor of top imported products and brands across the UAE, Qatar and Oman, can now confidently say that consumers in the UAE and Qatar will find the Italian “Autentica Trattoria” potato chips 'simply irresistible'.
Federal Foods LLC, announced today that it has signed an exclusive sales and distribution agreement for the UAE and Qatar markets with San Carlo the Italian owner of the premium brand “Autentica Trattoria” where it will be responsible for the marketing, sales and distribution of the premium potato chips and the premium toasted bread “Bruschetti” of Autentica Trattoria brand within the UAE and Qatar markets.

In making the announcement, Federal Foods’ Executive Director, Umesh Agrawal, said acquiring the distribution of “Autentica Trattoria” product marks yet another milestone towards Federal Foods objective to market and distribute a premium and comprehensive food and beverages portfolio and become at the forefront of bringing premium brands and distribution services to the GCC countries.
Hisham Dimashki, Senior Business Manager at Federal Foods commented, people looking for a crispier, tastier, healthier potato chips and toasted bread will be crunching into a new, snack option from ‘Autentica Trattoria” and this fall with the introduction of “Autentica Trattoria” Snacks.The new premium potato chips and Toasted bread “Bruschetti” are all Halal products and advocate the values that we as Federal Foods passionately believe and embrace."

Rich in potassium as well as containing zero additives and preservatives; “Autentica Trattoria” is produced with the finest potatoes, cooked to golden crunchy perfection and spiced with the purest Italian olive oil with less salt and more vitamins and minerals, which resulted with lower calorie chips.
Dimashki added, “Autentica Trattoria” Chips currently come in one size (150g) and 5 zesty flavors including Olive Oil, Sage & Rosemary, Garlic & Red Pepper, Tomato & Basil, and Oregano, while “Autentica Trattoria” Bruschetti come in two sizes (50g & 150g) and 3 flavors Black Olives, Tomato & Basil, Red Pepper & Oregano.

We are extremely pleased to announce our partnership with Federal Foods," said Giacomo Cinelli, San Carlo Europe S.P.A's Export Manager. As “Autentica Trattoria” continues to expand its presence worldwide, one of our key long-term global strategies is to establish the right partnerships. The combination of Federal Foods' expertise in the retail marketing, coupled with its strong distribution capabilities, will enable Autentica Trattoria Potato Chips & Bruschetti to expand faster in the Middle East. We anticipate strong sales from the UAE & Qatar by year-end."

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