Atlanta, Georgia (May 8, 2015) - Bodyology, a company that makes high performance layering apparel for women on-the-go was recently one of ten companies from across the country selected to participate in The Workshop at Macy’s, an exclusive vendor training program designed to educate high potential minority and women-owned companies on how to grow and scale.
The week-long training held at Macy’s Herald Square location in New York City covered a range of topics including understanding your competition, identifying your customer and articulating your value equation.
The founder and owner of Bodyology had this to say of the program, “The Workshop at Macy’s has been truly transformative for our business. It has caused me to reimagine so many aspects of our current strategy and as a result, Bodyology will be reaping the benefits of this program for many years to come.”
Nearly one-thousand applications were submitted for this fifth year of The Workshop. Other companies selected for the 2015 class include celebrity designer Laquan Smith, shoe line Loly in the Sky, fashion social enterprise Della, and men’s style line Southern Gents.
Designed with the on-the-go woman in mind, Bodyology infuses classic layering pieces such as camisoles, tank tops and undershirts with high performance technology to keep our customers dry, comfortable and confident all day long.