Electric Bicycles Brand Airwheel Believes Market Segmentation Is a Trend

29, December 2016: Electric scooter has attracted a lot of attention from investors, manufacturers and consumers. As the industry leader, Airwheel believes that only market segmentation based on different demands can build up a more human-oriented and richer structure of electric walkcars.

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The market of Airwheel electric walkcar is growing rapidly day after day. However, there are so many brands and types of electric scooters with similar functions and styles in the market that consumers become so confused about what to choose. This is a serious problem that keeps the industry developing in a sustainable manner. As a leading brand within the scooter industry, Airwheelelectric mobility scooter strongly believes that the market must be segmented according to different needs so as to build up a more human-oriented and multi-layered structure.

Airwheel itself has launched different series of electric scooters, like Airwheel S-series, Z-series, E-series and R-series. These four series are developed for different needs of target customers. S-series2-wheeled electric scooter is characterized by its stable performance and unique two-wheel hub design, which is rather suitable for daily commutation. This series targets the high-end clients including those young entrepreneurs, which is positioned as fashionable and high-end vehicles. The Z-series foldable electric scooter, created mainly for the public, functions as an effective vehicle and Z series is easier and simpler to operate and control.

https://twitter.com/AirwheelCZ

When it comes to its E-series, it is another different story. It is the first smart e bike released by Airwheel. Its multiple folding system is to provide riders a brand-new riding experience and it selects the rubber saddle, in left-right design with balanced force and good ventilation, so that riders can enjoy a more comfortable riding experience. And the newly launched R-series electric moped bike, undoubtedly, has been under the limelight of the public since its release. Its emergence ushers the consumers into a new world of intelligent scooters with THREE riding modes, marking a milestone of the industry development.

https://www.youtube.com/watch?v=H30NypbEq24&feature=youtu.be

Currently the scooter market has entered the stage of stable growth from rapid development. Under the circumstance, Airwheel has conducted a lot of marketing research on the basic needs of potential customers. Based on the results, Airwheel Smart Electric Bike adjusts its own product structure to satisfy the demands of more consumers.

For Media Contact:
Company: Airwheel Holding Limited
Contact Person: Eric
Phone: +8618651968700
E-mail: [email protected]
Website: http://www.airwheel.net