ORLANDO, FL - April 05, 2019 - Arrow Studio announced today the release of a photo series capturing the fresh look of several Kessler Collection properties, including the newly renovated Beaver Creek Lodge, the latest addition to Marriott’s Autograph Collection portfolio. The multi-state, 4-month long photo shoot produced high quality images to successfully communicate the visual brand of The Kessler Collection.
Arrow Studio was selected after a search for a creative service studio that specializes in hospitality photography. Arrow Studio’s expansive portfolio, professional background in commercial, lifestyle, and architectural photography in addition to its proven success from previous collaborations with The Kessler Collection ultimately assisted in securing its position as the creative lead for this large-scale project. “Photography is one of the most powerful marketing tools today” says Arrow Studio Founder Martin Purmensky. “Our mission was to make sure we captured quality images to attract travelers and highlight the inventive designs, unique décor, and Bohemian style that goes into every Kessler property.”
Beginning in September 2018 in Asheville, North Carolina and concluding January 2019 in Beaver Creek, Colorado, the photography project took four months to complete and included properties in Florida, Georgia, North Carolina, and Colorado. In total, Arrow Studio photographed seven of the nine Kessler Collections’ luxury properties.
For all seven properties, the goal was to not only capture the character and style of rooms but also showcase the wide variety of amenities available to guests. A broad array of photographs ensured the key aspects of the properties were highlighted and Arrow Studio spent significant time with Kessler’s marketing team to accomplish this extensive project.
Creativity, strategy, and concept execution through the partnership with The Kessler Collection made the project a success. The finished collection of composed photographs will be showcased on The Kessler Collection’s website as well as on Marriot’s Autograph Collection website.
About Arrow Studio
Photographing hotels, resorts, and other commercial projects, Arrow Studio provides commercial, lifestyle and architectural images to a variety of clients in the hospitality sector. Martin Purmensky, the owner of Arrow Studio, formed his company while working at a timeshare company as a leader of the company’s creative department. With extensive experience in the creative field, Arrow Studio is the go-to company for hotels, resorts, and other vacation industry businesses. Active in the industry, Arrow Studio is a member of Visit Orlando, Experience Kissimmee, and sits on the Board of Directors at Central Florida Chapter of Hospitality Sales and Marketing Association International (HSMAI). Owner Martin Purmensky is also the founder of TheVideoCards, a company producing innovative video brochure and video business cards.
About The Kessler Collection
Capturing the classical and unconventional spirit of Bohemian cultures, Kessler is a visionary hospitality brand that owns, develops and manages specialty hotels, restaurants and retail. With integrated experience in hotel development, ownership in hotel development, ownership and third-party management — the brand holds a unique perspective on how to create value through quality operations for its owners and unique experiences for its guests.
The Kessler Collection's portfolio of passionately created and artistically inspired boutique hotels boast chic design, luxurious accommodations, enriching ambiance and intuitive service. Whether visiting properties in Alabama, Colorado, Georgia, Florida, North Carolina or South Carolina, each hotel's exquisite art, music and cultural influences are deliberately approachable. Designed to inspire mystique and unforgettable experiences, Kessler guests are bathed in re-defined Bohemian luxury, from an 1888 historic hotel, and a cutting edge downtown icon, to a premiere luxury lodge, high design southern mansion and elite ski lodge. The Kessler Collection was the founding member of the Marriott Autograph Collection, introduced with seven Autograph Collection branded hotels. Each property is a bold original hotel carefully created with style and the individualist traveler in mind.