Berlin; 19, March 2015: The world’s largest tourism trade fair, ITB Berlin started in Berlin from March 4th and will last until March 7th. The trade show hosts travel professionals from over 180 countries, 10,000 exhibitors and 20,000 convention visitors. Jetbay’s COO, James Tan, spoke at the event regarding the inbound tourism market in China, representing the world's largest travel research and booking platform for China. 

Companies represented at the trade fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies. The trade show was thematically organized into: Book World, Business Travel Days, Cruises, Culture Tourism, Economy Accommodation, eTravel World, Adventure & Responsible Tourism, ITB Mobile Travel Services, Travel Technology etc. 

James mentioned that while the majority of the attention is focused on the Chinese outbound market, Chinese inbound traveling is an unique untapped market with over 128 million annual visitors and $48 billion dollars in spending. This is the first time these figures, calculated by the China National Tourism Board, are being publicly released in Germany. 

James commented that the Chinese inbound market is extremely local. Service delivery by local partners creates marketing and operational complexities that may prove to be difficult to navigate. As the world's largest travel research and booking platform for China, Jetbay has a localized team that is at the same time extremely international, and is well positioned as the leading expert for inbound travel in China. 

Over 50 exhibitors from 19 countries gathered at the eTravel World of ITB Berlin alone. Other prominent speakers include directors of Germany, Austria and Switzerland Expedia, social media executives representing TUI Deutschland and Thomas Cook AG, senior executives of Qunar and Baidu etc. Topics covered during the event include impact of social media on sales; China outbound and inbound tourism market; and how tourism enterprises can optimize their mobile products for a better customer brand experience. 

About Jetbay: 

Jetbay is the world's largest travel research and booking platform for China. Jetbay works with partners in more than a hundred cities in China to offer foreign travelers a world-class experience. 

Jetbay has been featured extensively in the media and has been guest speaker at leading industry conferences such as Startup Asia, EyeforTravel and ITB Berlin, the world's largest annual travel trade show. 

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