21, April 2015: The tourist board for the French Alps has found a high rate of success with their new live photo album project titled “The French Piste Project”. The website collates photos that holidaymakers have uploaded onto the social media app, Instagram, depicting them skiing in the Alps. It locates the photos through the tagged words written in the captions of the original Instagram posts.
A Successful Project
Despite only being launched in early March, the website has collated over 42,000 photos from skiers, snowboarders, walkers and ski resort workers. It has brought to light the rising importance of social media when it comes to tourism advertising, and has been hailed a great success for the tourist board.
Travel industry experts say the high amount of uploads will come as no surprise for winter sports enthusiasts, as France’s appeal to the UK ski market is well known. France continues to make its mark in the ski seasons, taking the majority share of the UK market, with skiing in the Alps proving to be one of the most popular winter sports trips.
The continual live update of photos on The French Piste Project is also proving to be popular among holidaymakers who are eager to find out the weather conditions for that day. The photos also provide an interesting insight into what tourists want and deem social media photo-worthy, research that experts say ski holiday companies will find invaluable.
The project shows no signs of slowing down with photos being added to the stream every few minutes; images range from ski lift ‘selfies’ to picturesque landscape images of the sun setting on the French Alps.
A spokesperson from renowned skiing holiday company Ski Amis commented, "We think this project is a wonderful way for people to see what skiing in the Alps is like through the eyes of their fellow holidaymakers. We wholeheartedly encourage our customers to participate."
About Ski Amis:
Ski Amis provides catered and self-catered holiday accommodation for skiers in some of the best resorts in the Alps, including resorts in the Three Valleys. Find out more at: http://www.skiamis.com/
For Media Contact:
Ski Amis Ltd
1 Cooks Barn
Maidstone ME14 5PP
(+44) 020 3411 5439