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Internet Merchants Association to Co-Sponsor Sellers’ Conference for Online Entrepreneurs

The Internet Merchants Association (IMA) will co-sponsor this year’s Sellers’ Conference for Online Entrepreneurs (SCEO), to be held in Seattle, Washington from July 10th through the 13th. Cyn Lizana, IMA Vice President and Pat Pepe, IMA Secretary will present an educational session to conference attendees about using social media to drive more customer traffic to your e-commerce business.

The media is filled with buzz about the marketing possibilities of using social networking sites such as Facebook and Twitter, or social media sites such as YouTube to build excitement about online commerce and drive new customers to specific e-commerce sites. Yet, with so many demands on the time and attention of e-commerce merchants, it can be difficult to carve out time to learn how to effectively use these new and exciting tools. The IMA has recognized that gap and is actively helping to educate e-commerce merchants. “The biggest goal of the IMA is education,” said Cyn Lizana. In keeping with that mission, the non-profit organization is well prepared to get conference attendees up and running in new directions.

Cyn explained that the SCEO (www.sceo.biz) organizers offered the IMA the opportunity to present about any issue they selected. “We decided to do an educational session about using social media to bring traffic to your e-commerce business, including your presence on Amazon or your Amazon store.” Aside from this session, the IMA will also be raffling off $25 Visa gift cards.

About the Internet Merchants Association
The Internet Merchants Association is a nonprofit (501c6) trade association dedicated to educating its members through conferences, workshops, and online forums. The IMA holds an annual conference in Las Vegas to coincide with the ASD/AMD trade show. Memberships in the IMA range from the Bronze membership level with annual fees of $99 to the Diamond membership with an annual fee of $3,995. Diamond members include eBay and Endicia. For more information visit the IMA’s website (www.imamerchants.org).

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